Farhad Hanasab
President farhad@hanasabinsurance.com
(323) 782-8454

Farhad Hanasab established Hanasab Insurance Services over 20 years ago. He started his career in insurance working for a very large direct writer that specialized in the Automobile and Homeowners business. After determining much more effective ways to provide his clients with their insurance needs, he ventured off with this new found knowledge and Hanasab Insurance Services was formed.

During the first few years, Farhad was able to expand his markets and clientele and today has solid relationships with all the major carriers as well as many specialty markets with which he has exclusive program pricing with. With all of these resources, he successfully developed not only a patented approach to risk management, but provided his staff the ability to service all types of personal and business related clients.

In addition to holding a property and casualty license, Farhad is licensed in Life which allows him the ability to provide Employee Benefit Programs and Life Insurance.

Farhad’s approach to insurance is to give his clients complete protection at a competitive price for their business, personal, and life exposures.


Robert Ferrer
Vice President robert@hanasabinsurance.com
(323) 782-8454

Robert began his insurance career in 1987 working for a large insurance company. He specialized in underwriting sports, leisure & entertainment clients.

Robert personally worked hands on with large motion picture production companies, sports venues, concert promoters, and amusement parks as not only an insurance broker but as a risk manager as well.

Robert is a member of the Roller Skating Association International, Bowling Proprietors Association of America, Ice Skating Institute and International Association for The Leisure & Entertainment Industry. His involvement with these organizations is driven by his passion to promote safety awareness and business longevity in the Sports, Leisure and Entertainment business. This same passion is what drives his desire to involve himself in the community which includes serving as a board of director for his local little league charter, volunteer work for high school activities, and community service for the Challengers division.

Serina Noorijanian
Vice President serina@hanasabinsurance.com
(323) 782-8454

Serina began her insurance career several years ago with a large insurance agency in West Los Angeles. She has handled all areas of commercial, personal, workers compensation and health/benefits insurance.

Throughout her tenure, she has been providing clients in California and throughout the U.S. with insurance, risk management services and employee benefits. Her reputation is built on the ideals of trust, ethical behavior and fairness to all concerned. She makes sure you are not just buying an insurance policy; you are buying peace of mind, knowing that she and her knowledgeable staff will be around when you need their guidance and assistance.

Serina is very passionate and dedicated and believes in relationships, customer satisfaction and appreciation.